How It Works

From Your Calendar to Real-World Impact in Four Steps

1Gesture connects to the calendar you already use, turns cold meeting reminders into branded impact invitations, and creates a viral loop that multiplies your good.

The Process

Four Steps. Zero Friction. Real Impact.

Set up once, and every meeting on your calendar generates a gesture of good -- automatically.

1
Setup (2 minutes)

Connect Your Calendar

Link your Google Calendar with one click. 1Gesture detects upcoming meetings with external attendees and begins working immediately. No complex onboarding. No manual configuration.

  • One-click Google Calendar authorisation
  • Automatic detection of external meetings
  • Internal meetings are excluded by default
  • Works with meetings however they were booked
Google Calendar Connected
14 upcoming meetings detected. 11 include external attendees.
2
Customise (5 minutes)

Brand Your Reminders

Replace generic calendar reminders with polished, branded HTML emails. Add your logo, choose your colours, and write a personal message. Your attendees receive something that looks and feels like it came from your organisation -- because it did.

  • Upload your logo and set brand colours
  • Personalise the message for your audience
  • Choose which impact causes to offer
  • Preview exactly what attendees will see
Branded Email Preview
Your logo, your colours, your message. Attendees see your brand, not ours.
3
Automatic

Attendees Claim Their Impact

Before every meeting, your attendees receive a branded email inviting them to choose a cause they care about. No account required. No login. One tap and their gesture is claimed -- a tree planted, a meal funded, clean water delivered, or education supported.

  • Zero-login claim experience for attendees
  • Four real-world causes to choose from
  • Verified impact with tracking and certificates
  • Works on any device, any email client
Gesture Claimed
Plant a Tree Claimed
Fund a Meal Available
Provide Clean Water Available
Support Education Available
4
Growth

The Viral Loop Kicks In

After claiming a gesture, attendees land on a "Double Your Impact" page. They can share the gesture with their network, creating organic exposure for your brand and doubling the real-world impact. One meeting becomes two gestures. Two become four.

  • Post-claim "Double Your Impact" conversion page
  • Shareable impact certificates for social media
  • Organic brand amplification at zero cost
  • Every share creates a new potential customer touchpoint
Impact Multiplied
Every share doubles the impact and puts your brand in front of new audiences -- organically.
The Attendee Experience

What Your Attendees See

From inbox to impact in under 30 seconds. No sign-up. No friction. Just a meaningful moment before your meeting.

Step 1 -- Inbox

Branded Email Arrives

A polished, branded meeting reminder lands in their inbox. It stands out from generic calendar notifications because it carries your logo, your colours, and a personal touch.

Your brand front and centre -- before the meeting even starts.
Step 2 -- Claim

Choose a Cause and Claim

One tap to choose a cause they care about -- plant a tree, fund a meal, provide clean water, or support education. No account needed. No login. The claim takes seconds.

Zero-login experience. Works on any device.
Step 3 -- Share

Double the Impact

After claiming, a "Double Your Impact" page invites them to share with their network. They get a shareable impact certificate. Your brand reaches new audiences organically.

Built-in viral loop -- every claim can become two.
The Organiser Experience

What You See

A real-time dashboard that shows exactly how your meetings are creating impact. Track claims, measure engagement, and share your story.

Your Impact Dashboard
147
Gestures Sent
89
Gestures Claimed
61%
Claim Rate
34
Shares
Impact by Cause
Trees Planted
37
Meals Funded
25
Clean Water
16
Education
11

Real-Time Claim Tracking

See which attendees have claimed their gestures and which causes they chose. Data updates the moment a claim happens.

Engagement Analytics

Claim rates, open rates, and share rates broken down by meeting type, attendee, and time period. Know what is working.

Meeting-Level Detail

Drill down to individual meetings. See which gesture was sent, who claimed, and whether the impact was shared onward.

Impact Certificates

Auto-generated, shareable certificates for every gesture. Use them in decks, reports, proposals, and social posts.

Budget Controls

Set monthly caps and per-meeting limits. You are always in control of how much impact you create and what it costs.

Built-In Growth

The Viral Loop That Multiplies Your Impact

Every claimed gesture has a built-in mechanism to create another. Here is how one meeting can ripple outward.

1Gesture viral growth loop

Most meeting tools end when the meeting ends. 1Gesture creates a chain reaction. After claiming their gesture, attendees are invited to double the impact by sharing with their network. That share puts your brand in front of new people -- people you did not reach through any paid channel.

This is not a referral programme with codes and rewards. It is a natural extension of doing something good. People share because the gesture is worth sharing. Your brand comes along for the ride.

2x
Average impact multiplier when attendees share their gesture with their network.

Meeting Reminder Sent

Branded email arrives in your attendee's inbox

Attendee Claims Gesture

One tap. No login. Real impact created.

"Double Your Impact" Page

Conversion page invites sharing with their network

New Audience Reached

Your brand in front of people you never paid to reach

Cycle Repeats

New person claims, shares, and the loop continues

Security & Privacy

Built on Trust, Not Data Hoarding

Your calendar data is sensitive. We treat it that way. Here is what we commit to.

Read-Only Calendar Access

1Gesture only reads your calendar to detect meetings. We never create, modify, or delete events. Your calendar stays exactly as it is.

GDPR Compliant

Full compliance with GDPR and international data protection regulations. Data processing agreements available. Your attendees' data is handled responsibly.

Zero Data Hoarding

We store only what is needed to deliver gestures. No profiling. No selling data. No third-party ad trackers. When you disconnect, your data is deleted.

Verified Impact Partners

Every gesture is fulfilled through verified impact partners. Trees are actually planted. Meals are actually funded. We provide proof, not promises.

Transparent Pricing

No hidden fees. No surprise charges. Free tier available forever. Paid plans clearly state what you pay and what you get. Cancel any time.

You Control Everything

Choose which meetings trigger gestures. Set budget limits. Pick the causes you offer. Pause or disconnect at any time with one click.

Start Creating Impact -- Free

Connect your calendar, brand your reminders, and turn every meeting into a moment of purpose. Setup takes two minutes. Your first 10 gestures each month are free, forever.

Start Creating Impact -- Free

No credit card required